GiveHope puts the fun in FUNdraising! Before creating a crowdfunding page, it’s important to know how to use it in a way that helps distinguish your fundraiser from the crowd and grow your donor base for your specific cause. Utilizing digital strategies and fundraising techniques could make all the difference for your online fundraiser. Consider implementing these top 5 techniques from our GiveHope campaign experts to grow your next fundraising event!
Strategize your social media and email marketing
Fundraising and social media go hand in hand. Sharing your campaign on social media platforms such as Facebook, Twitter and Instagram is as easy as ever. With one click your cause is shared with your family and friends, making it ideal for a means of publicity. However, another free platform many people seem to leave out are traditional emails. It’s proven that emails help just as much as social media in reeling donors in. It’s worth putting your effort and time into improving your strategy towards email marketing.
Use Captivating Videos & Images
Draw in supporters and pique their interests using creative imagery and/or prevalent videos. Humans are visual beings and photos attract our attention, as opposed to a simple line of text that might be easily ignored or scrolled over. Use high-quality images that relate to your cause and could help tell your campaign story.
Answer “Why Me?”
Focus your campaign story to answer “why me?” as opposed to “about my cause”. You want potential donors to have answers for the questions “why should I care?” and “what does this have to do with me?”. Use compelling human interest stories and attach them to donor experience while simultaneously appealing to values you know your donors have.
Focus On One Goal
Typically, the bigger the problem your cause is tackling, the less likely it is that someone is going to think their donation can make a difference. A generalized cause can actually have a negative effect and paralyze almost-supporters into inaction. Boil down your message to human faces and stories that people can relate to. For example, a single orphaned puppy can outperform a million homeless people on a fundraiser. Motivate donors by focusing on a single act.
Instead of sending a scripted “thank you” to your donors, send our personalized thank you messages including a picture or video showing them how their donation helped. As a donor, it’s a great feeling to see what you contributed make a personal impact.