Raising money for an animal shelter or charity seems like a great way to raise money and help our furry friends. After all, who doesn’t want to contribute to a meaningful animal fundraiser? But for people who work for animal shelters, veterinary clinics and charities know that raising money for animals in need is easier said than done. There are a magnitude of reasons to raise money for animal shelters, and there are just as many challenges along the way.
With that said, there are plenty of ways you can contribute and raise money for your favorite animal related cause, and many of them include utilizing your best asset: your furry friends! Let’s take a look at these 4 tips for animal fundraising:
Focus on your story
One important thing to remember is to connect with people on an emotional level. You are on a mission to help animals and do good in the world, so make sure you portray that in your story. Outline a need, a solution and the end goal.
Focus on the successful results of your fundraiser and talk about what you’re looking to achieve with your cause. Whether you’re raising money for a pet in need, new shelter conditions or for a movement such as adopt don’t shop, it’s a smart move to build a story around your cause.
Including ‘success stories’ in your fundraiser’s story is a great idea. Everyone likes to hear heartwarming stories about a rescued animal finding a forever home, or newer medical equipment that’s helping save countless animal’s lives. These stories portray the impact donations have on your cause.
The theme of your fundraiser should revolve around the time of the year you are fundraising. For example, focus on a kitten adoption fundraiser during kitten season. Don’t forget that holidays such as Christmas and Thanksgiving are a great time to build a fundraising story as well.
Multimedia must be a part of your story, plain text is unengaging and dry. Images and videos will capture people’s’ eyes and imagations. Include quality photos and videos that are relevant to your cause in order to engage your potential donors. For example, if you are fundraising for funds to remodel the dog ward of an animal shelter, take images of the current living conditions to get people motivated to donate!
Don’t be afraid to ask for what you need
Many people are eager for the chance to help an animal in need. So utilize this force in your fundraiser and describe exactly what it is that you are asking for. Be direct and specific with your supporters about what exactly it is you need. You will be surprised by how generous people are, especially when animals are involved!
Animal shelters and organizations face many challenges, but gathering funds shouldn’t be a hurdle. By tugging on potential donors’ heartstrings with good stories, colorful media and a direct approach, your efforts will go a long way towards reaching your end goal!