Whether you’re already Instagram-famous or you have a Facebook account you barely use, the GiveHope team is here to help you learn how to use social media to make your fundraiser a success.
First, it’s important to identify your audience. What social media platforms do you use? If you’re an active user on Facebook, Twitter, Instagram or any other social network, you have a built-in audience there.
Facebook is the largest social media platform, with 2.2 billion users in 2017, Facebook is the ideal place to start when promoting your fundraiser. Your Facebook friends list includes friends, family, acquaintances, coworkers and more gathered in one place. One post on your account and you’re able to reach them all at once. This is the biggest and best advantage anyone can want when promoting their cause.
Every Facebook post about your campaign should include a link to your fundraiser. Your link should be accompanied by text, but shouldn’t be too long (4-5 sentences at the most), and contain a “call to action”, or instructions for what you want people to do. Would you like them to make a donation, leave a comment on your GiveHope page, or share your link with their friends, be specific in your post!
Facebook allows you to tag other users in your post. Tag people you consider to be potential donors. They’ll receive a notification immediately about your post, and will help you reach more people (Facebook will likely show your post to any mutual friends).
Pro Tip: Tag GiveHope in your post! We want to see how you’re promoting your cause on social media and we might even share your post on our page!
Twitter is an amazing way to engage donors and potential donors. One of the hardest things to do while fundraising is to maintain relationships with your donors. But, Twitter allows you to do just that. You get to meet people from all over the world that might be interested in your cause, hear what people are really thinking about a wide variety of issues and the chance to follow other fundraisers while getting ideas for yours.
On Twitter, you are limited to 140 characters per post or ‘tweet’. You’ll want to be sure to include your GiveHope campaign link in your tweet, which is why we recommend creating a short campaign URL (see How to Customize Your Fundraiser URL).
Hashtag your tweet. Almost every social media network uses hashtags, but they originated on Twitter. A hashtag is a word or phrase with a pound sign (#) in front of it. Whenever you see a tweet with a hashtag, you can click on the word to find a feed of all other tweets using that word or phrase. When writing your campaign’s hashtag, make sure to check the trending hashtags and ask yourself if any of them are relevant to your fundraiser. If yes, join in on the trending hashtag. By doing so, you’ll be able to find new followers and reaching a broader audience!
Pro Tip: Twitter is a great platform for holding contests, which can help your fundraiser gain momentum.
Instagram is a free photo-sharing app that 800 million users. Integration between Instagram and Facebook allows Instagram users to post photos to both platforms simultaneously.
Since you get to choose whether your account will be public or private, you have total control of who gets to view your fundraiser’s promotion. However, we suggest taking advantage of a public profile, this way you can allow anyone to follow you and reach a larger audience. Just like on Twitter, you can use relevant #hashtags to make your photo part of larger conversations.
Pro Tip: Add your GiveHope fundraiser link to your Instagram bio. Every time someone sees your profile, you raise your chances of that person visiting your fundraising page, and possibly donating.
Pinterest is a virtual pinboard site where you can ‘pin’ images you like. Like Instagram, Pinterest is an image-based platform where you can add descriptions to an image. People use Pinterest to pin, organize and share photos of interest to them.
80% of pins are reppined by other users, so posting a compelling image on Pinterest will help your cause get attention from people worldwide. Make sure to post high-quality images relating to your fundraiser and include the link to your GiveHope fundraiser in the description.
Pro Tip: To make your pins more searchable, add text descriptions to each photo. Aim for 100-300 word descriptions, since it’s statistically more likely to be repinned by others.
Remember, you’re not just using social media to broadcast your message – you’re giving people valuable information they should want to share. Create a compelling social media campaign for your fundraiser and you’ll be surprised by the amount of people who will want to become part of your story.
We’re here to help you create a fundraising page that gets results. For more advice and ideas on how to make a great fundraiser, check out How to Fundraise Using Social Media and 8 Ways to Boost nonprofit Fundraising Using Social Media.